Attention coaches, therapists, consultants and other solo-professionals:
What Would Your Business Look Like In 2010 If You Were to Publish a Newsletter Every Other Week Without Fail?
From: Linda Claire Puig, Sebastopol, CA
January 1, 2010
As someone who has spent 24 years doing newsletters and articles for myself and clients, I can tell you that if in 2010 you were to send a professional newsletter with engaging content—consistently and regularly!—you would:
- Sign up more clients throughout the year.
- Have greater visibility within your industry.
- Attract more joint venture partners.
- Increase your ability to THRIVE during a gloomy economy, not struggle.
- Increase your opportunity to become the go-to person for your area of specialty.
- Build relationships and trust that will serve you well through good times and bad.
- EARN MORE INCOME.
Of course, the operative words in the headline's question were “without fail.”
How many times have you committed to publishing an ezine on a regular schedule and then let it fall by the wayside or never got around to starting?
I know how time-consuming it is to write newsletters. (Boy, do I!)
Finding the time to do a regular newsletter is always a challenge...so much so that they often just don’t get done. Or you send them too infrequently to do you any good. Either way, you miss out on all the powerful benefits of a newsletter.
If writing isn't a strength, or you find the technology challenging, you're even more likely to put off your ezines so that they just don’t get done.
And if you're a newsletter newbie who's not sure where to begin, your ezines may just not get done.
What would you do if you completed ALL of your 2010 ezines IN ADVANCE at the beginning of the year—instead of stressing over every issue or skipping them altogether?
How much extra time would you have to create new products and new alliances? To grow your list? To pursue more social networking strategies? To make more money?
How many opportunities would you magnetize because you're feel so “on top of it,” so expanded, so confident, so at ease?
How much more attention would you capture as an A-list, on-the-ball expert?
How much extra energy and creativity would you have if you didn't always have a newsletter publication date clamoring for your attention?
Here's the FIRST STEP toward taking care of ALL your ezines by the beginning of the year—so that they can take care of YOU the rest of the year!
Through my company, Claire Communications, I've been providing solo-professionals like you high-quality, professionally written newsletter articles for years.
While some of you LOVE writing and are able to make it a priority, I know that many of you just can't spare the time to write well-crafted articles or else you dislike the process so much that you just don't.
In fact, writing articles is what stops most professionals from publishing a newsletter, or from doing it often enough to be of value.
One of the resources I offer to solo-professionals is Ready2GoArticles.com, where you can get pre-written articles that you can customize and publish as your own. These are all written in the "voice" of a professional by me and a pool of hand-selected professional writers and are available for you to modify and use as your own.
Ready2GoArticles is one of the tools that makes doing all your 2010 ezines BEFORE the year starts fast and super-easy!
Rather than spending HOURS in front of your computer writing just one article, with Ready2Go articles, you'll spend only a few short minutes to customize the article however you wish. Change a headline. Add a question or a bullet. Write a paragraph from your own experience. Or use them completely as is.
Even if you enjoy writing articles, Ready2Go Articles can help take you from a monthly ezine to a bi-weekly ezine without a huge additional outlay of effort. Or they can inspire you to write your own articles more quickly.
Before I move onto the REST of your tools, here are just a few "client raves" about Ready2Go articles. I want you to be confident that my Ready2Go articles can successfully represent you! (You'll find many more—including raves from the READERS of these articles—on Ready2GoArticles.com.)
I love writing and have done a lot of it in my life. I also love my work and all the directions my business is taking me, so I don't have time to write. I'm grateful to have found such polished, awesome, competent, professional articles at Ready2GoArticles.com.
—KC Christensen Lang, coach, Maine
The articles are always well written, concise and convey a philosophy of empowerment which is very congruent with the way we practice. They focus on positive solutions, not pathology. It never fails that following the mailing of a newsletter, we receive calls thanking us for the information and letting us know how much they value our newsletter and us keeping in touch with them.
—Robin Sesan, psychologist, Delaware
Thank you so much for all you do. As you know, I receive so many compliments on the articles in my newsletter. It has really made a difference in raising my profile among my clients and potential clients.
—Debra Keenan
executive coach & management consultant
New Jersey
With your articles in hand, you're close to being done with your ezines for 2010. But a successful ezine strategy
needs more than just articles.
For your ezine to be the revenue-producing, client-attracting publication it can be, you also need a plan, the most up-to-date knowledge about ezine effectiveness, and accountability so that you'll produce and send them consistently.
I want to provide you with great articles for your newsletter AND I want to give you ALL of the tools and resources you'll need to complete your 2010 newsletters at the beginning of the year and use them successfully throughout the year!
That’s why I created the Earlybird Ezine Telecamp.
The Earlybird Ezine Telecamp gives you articles you can use as your own, targeted learning about creating a successful ezine, support and accountability to help you get all your 2010 newsletters done early.
Most teleseminars just provide education. You listen, hopefully learn a lot, and then off you go.
The Earlybird Ezine Telecamp is excitingly different and unique. It's not just an “open brain, insert information” series of calls. Oh, you'll learn a LOT. But like summer camp, you're also going to get active and get your hands dirty!
During this series of six live learn & work calls, you’ll learn powerful tips, strategies, techniques and best practices to make your ezine work overtime for you in 2010.
And then, with my guidance, you’ll knuckle down immediately and crank out ALL your newsletters so that you're all done with them...for the entire year!
This "just do it" time is the missing piece for most teleseminars. Despite the best of intentions to put all the good learning to work in your business, it's so easy to get caught up in other things. With the Earlybird Ezine Telecamp, the time to do the work is built right into the class.
I am so thrilled to have finally launched my ezine! I have been planning on starting an ezine for over a year but the commitment of writing and sending out an issue every two weeks was so daunting that I never quite did it. With the structure of the telecamp and your direction, I had the impetus and confidence to get started. The resources and guidance you shared gave me the practical information to design the newsletter. The articles I purchased with the telecamp gave me a wonderful starting point from which I could add my own voice. And the work periods built into the telecamp have ensured I follow through. Thanks to you I just sent out the first issue of my Freedom to Dream ezine and I already have months of issues ready to go! I feel confident that with such a head start I will maintain my commitment to send it out every two weeks. I feel like the ezine is a critical cornerstone of my business and now it is in place! Awesome!
—Sheila Betker, Canada
www.freedom-to-dream.com
Linda Claire Puig's Earlybird Ezine Telecamp is an incredible program! It is the right combination of superb content, expertly delivered, and a system of action and accountability. At the end of the program, I had a system set up for developing my content and publishing it regularly on a schedule, which is the only way to do it professionally. The tools and resources, including guest experts on the conference calls and ready-to-go articles Linda and her staff have created that you can use immediately (without writing your own) are amazingly helpful. In two words, her program is "practical brilliance!"
—Dolly Garlo, Florida
www.CreatingLegacy.com
NEW THIS YEAR: All Earlybird Ezine Telecampers will also receive their own custom-designed ezine template!
Last year, so many telecampers needed an ezine template, or needed major design work to their existing template, that I decided to include a custom-designed template in all the packages this year.
All too often, I see people publish poor-looking ezines that fail to either build expertise or enhance branding, and can actually lower credibility and trust.
With a custom-designed template from our experienced and talented design team, you'll gain your audience’s attention and their trust by LOOKING professional/warm/authoritative/sassy (whatever qualities you bring) every time you send out a newsletter! A quality ezine template:
- reflects the quality of the service you offer (rather than make people question it).
- furthers the reach and pull of your branding.
- makes people pay greater attention to you and your message.
So you'll have all kinds of support to help you easily complete all your ezines at the beginning of 2010:
- You'll have the articles of your choice from Ready2GoArticles.com.
- You'll have your own custom-designed template created for you.
- You'll learn all about creating a successful ezine on the calls.
- You'll have accountability to help keep you focused on your goal.
- You'll have the mutual support and shared excitement of your fellow telecampers to create a great environment for getting the job done!
And if you love to write, by all means bring your own articles! There's a place for you around the campfire as well.
Read the experiences of a few of our telecampers from last year—especially this first one...it's amazing!
In December last year, not knowing what I could do to get my coaching
business going, I decided to book myself into Linda's newsletter telecamp. It was a wonderful experience, and I completed all my newsletters before 2009 started!
Early January, I was diagnosed with a breast cancer. I had to stop working (before I even started!) to go through the treatment. The highlight of those very difficult months is that I didn't lose contact with my community. (It even grew bigger!) I was still sending my newsletters since they were all ready from having done them in the telecamp! It made me feel so good. Even ill, I could still keep in touch. I could still be an inspiration and be useful to people who read me! What a great feeling when you feel so down.
One last thing: English is only my third language. Computer language is a language that I will probably never understand! But I understood everything from the telecamp! Linda made all the learning accessible for each of us without compromising the professionalism of the material she gives out.
—Natalie Tollenaere, South Africa
www.natalietoll.com
I want to start by congratulating you on such a simple yet brilliant concept. I'm still "buzzing" from yesterday's 1st telecamp. Not only did it get me focused, it really helped to lift my motivation and excitement about getting my ezines done. I’ve never done one before so this is one of my big goals for next year, to increase my connection with and add value to my target market. Your class was informative, inspiring and above all, you've created an environment where it's not only possible and do-able, it's also definitely going to be done! I feel well supported by someone who I've never even met! Thank you.
—Caroline Cameron, Australia
www.p2r.com.au
I do not have words to thank you enough for what you do. You have the heart of a great teacher. All of the education, personal attention and gifts too. I'm also grateful that your course price is a tremendous value and that you didn't take my next idea and put it into practice before I met you, however, you should charge more. You deserve it.
—Jim Felker, Texas
I am so delighted to have found you! My husband (a therapist) and I (a coach) are launching a joint website in January, so the coaching/therapy focus of your articles is a perfect combo for us. I'm so pleased to be a part of this telecamp! You're covering all the topics that I had hoped you would, and I feel very supported and less isolated. (Not fun to be sitting alone trying to figure out what and how to write!) Also, I just listened to the recording of the last class; you presented the clearest explanation of list building I've heard yet. It was terrific!
—Sylvia Lippman, Illinois
www.feelbetternow-ci.com
After the Earlybird Ezine Telecamp, you’ll have all your 2010 ezines done—and be a newsletter pro to boot!
Here’s how the Earlybird Ezine Telecamp works:
First, you'll select your articles from Ready2GoArticles.com (26 if you're publishing a bi-monthly ezine or 12 if you're publishing a monthly ezine).
With articles "in hand," we'll meet by telephone once a week for six weeks. Again, if you wish to bring your own articles, by all means do.
During the first 60 minutes of each call, I’ll teach you everything you need to know about ezines and articles, experience I've spent a quarter of a century honing. I have some great guests lined up who'll share their wisdom, as well.
After the learning, we’ll each commit to an action on an exclusive online forum, hang up and get to it. (I'll be doing my ezines, too!) An hour later, we'll reconvene on the phone to report on how we did on our commitments. I'll assign some homework (not more than an hour's worth), and then we'll end it for that day.
And after our lesson on ezine design, you'll be able to submit your design information so that our team can build your custom-designed template.
This is by far the most comprehensive course on
creating ezines you'll find!
Here’s what we’ll cover during the six classes:
- Planning/calendaring a year's worth of ezines
- How to know what your market wants to read
- 20+ types of content that work well in your ezine
- Determining your newsletter's "departments"
- How to choose an Email Service Provider (ESP)
- Critical things to know about and avoid in ezine design
- What 10 things need to be in every ezine
- How to customize R2G articles for your audience
- Article anatomy—5 compelling ways to begin an article
- How to write articles FAST
- What to look for when editing and proofing your articles
- Tips for good ezine writing (it's different than writing for print)
- How and when to use "personal info" in ezines
- How to write promotional copy that sells without being salesy
- How to write attention-getting headlines
- Subject line do's and don'ts...and how to write a good one
- What to include in sign-up forms on your website
- Must-knows on sign-up form placement and design
- Online and offline ways to grow your contact list
- The best time to distribute ezines for maximum effectiveness
- Understanding open rates and other ezine tracking tools
- How to get measurable results from your ezines and improve them
- How to get past feelings of overwhelm and take action
- How to increase your ezine readership
- How to inspire your market with your ezine
- And much, much more
Thanks for a great start to our journey together. I already feel the heaviness I've felt around my ezines lightening and some hope for a new, easier way.
—Barbara Richards, Canada
www.visionworkcoaching.com
I just had to take a moment and say "Thank You" for all the wonderful, helpful, insightful, professional information you give and send so readily. I value so much the information you share with us. Very inspiring. I am still moving/evolving forward with my planned ezine schedule for 2009. Using your articles as well as my own, I have pretty much completed ALL my newsletters/ezines for the year!
—Louise Kitura, Canada
I'm a "happy camper" from the Dec 2008 telecamp. I have you to thank that my newsletter has appeared regularly. The telecamp was just what I needed to turn my good intentions into reality. It feels so good to be in touch with all my contacts on a regular basis via my newsletter! I am now reviewing your fantastic materials one year on—to motivate me once more and to use the same strategies to prepare the coming year's newsletters. Thanks again, Linda!
—Sue Cowan, Switzerland
www.suecowancoaching.com
If you've had a vision or a dream of creating a newsletter in 2009 for your business growth, sign up for Linda's telecamp today. With her wisdom, experience, training, encouragement, and support, I gained confidence. And because of her already written professional articles (that I can tweak), methodology, process, strategies, resources and gentle guidance, I know how to do it, too. I'm a raving fan!
—Sally K. O'Brien, Wisconsin
www.sallykobrien.com
As a special bonus for signing up for the Earlybird Ezine Telecamp, I'm also hosting a separate Q&A call EACH WEEK for any questions that arise during your work.
These Q&As are a highly valued part of the learning. As you digest the class lessons and put them into practice as you work on your ezines, there are a lot of questions that arise. It's part of my commitment to you to be there for you and to answer all that comes up, whether it's around technology or inspiration.
Many teleseminar programs offer a series of classes and ONE Q&A. Others have you learn by CD and then Q&A sessions.
The Earlybird Ezine Telecamp gives you live classes and live Q&As EVERY WEEK.
Here are the dates of all the calls.
And if you can't make the dates, don't worry, you'll get a recording of the calls, as well as an accountability buddy for your "just do it" work time.
Starts Jan. 12, 2010
Complete your 2010 ezines at the beginning of the year!
| Telecamp Calls | Q&A Calls |
|---|---|
| Tuesday, Jan. 12, at 12 pm Pacific |
Thursday, Jan. 14, at 12 pm Pacific |
| Tuesday, Jan. 19, at 12 pm Pacific |
Thursday, Jan. 21, at 12 pm Pacific |
| Tuesday, Jan. 26, at 12 pm Pacific |
Thursday, Jan. 28, at 12 pm Pacific |
| Tuesday, Feb. 2, at 12 pm Pacific |
Thursday, Feb. 4, at 12 pm Pacific |
| Tuesday, Feb. 9, at 12 pm Pacific | Thursday, Feb. 11, at 12 pm Pacific |
| Tuesday, Feb. 16, at 12 pm Pacific | Thursday, Feb. 18, at 12 pm Pacific |
NOTE: The start time for all the calls is as follows:
12 pm Pacific, 1 pm Mountain, 2 pm Central, 3 pm Eastern, 8 pm GMT,
and 7 am the following day in most of Australia
It doesn't stop there! You get some super-useful BONUSES when you sign up for the Earlybird Ezine Telecamp!
Since I’m a practical gal, I like practical bonuses that are useful and that you'll actually use to create your ezines. So check out what you get when you sign up for the Earlybird Ezine Telecamp. These are all FREE to you and will be useful to you as you create all your ezines!
BONUS #1
Ezine Success Toolkit
Chock full of everyday useful newsletter tools, this toolkit helps you plan your newsletter, select the right ezine service provider (if you don't have one already), doublecheck yourself before sending, and track and understand the results of your newsletter campaigns. It also includes newsletter marketing articles with information on how to make your ezine super-effective (and your print newsletter, too, if you use this marketing powerhouse). This toolkit takes the question mark out of ezines.
- My Ezine Planner. The #1 ezine success tool.
- Ezine Checklist. Even Santa needs a checklist. So do you.
- Email Service Provider Directory. A listing and brief comparison of 30+ email service providers (the organizations that send your ezines for you), and some questions to ask yourself to help you determine which is the right one.
- Open Rates & Other Tracking Metrics, Explained. A glossary with an up-to-date discussion of these measuring tools...what they tell you...why you need to know...trends to watch.
- My Ezine Tracker. Helps you track, discover trends and learn a great deal about your ezine's effectiveness.
Value: $195
BONUS #2
Free Q&A Access to Me
Six Q&A sessions during the Telecamp, during which you can ask me anything about your ezine or your newsletter marketing strategy. They last as long as they need to! Don't let the unknown stop you from moving forward.
Value: $1,800
BONUS #3
Discounts for Life!
A private code giving you 5% off all future article purchases from www.Ready2GoArticles.com—for life! (Available only for OWL & EAGLE options.)
Value: $100+
BONUS #4
Lifetime Access to the Earlybird Ezine Telecamp
Show up next year, and the year after that. As long as you want to keep coming back, we'll have you! (Articles sold separately in subsequent years.) For purchasers of the EAGLE package only.
Value: $2,500+
BONUS #5
"75 Best Newsletter Success Strategies" special report
Successful practices are built on strong relationships. Strong relationships are built with a great newsletter! This report divulges how BEST to use a newsletter to develop powerful relationships, position yourself as the go-to expert for what you do, generate a steady stream of referrals and ignite your business!
Value: $79
BONUS #6
3 Custom Ezine Training Videos by Linda Claire Puig & Marcus Badgley
VIDEO 1: How to optimize & resize photos for email
VIDEO 2: How to create your newsletters using your template
VIDEO 3: How to send your ezine through an Email Service Provider
Value: $170
BONUS #7
Ezine Resource Rolodex
Where to find images, photos, designers, writers, VAs and more.
Value: $27
BONUS #8
Coach's Writing Guide
The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing.
A desktop resource by Linda Dessau, writer, editor and certified coach. Linda will be one of our guests on the Earlybird Ezine Telecamp calls. (By the way, this book may say "coaches," but it's good for any solo professional who writes.) The book will be shipped directly to you.
Value: $34
BONUS #9
360+ Great Books to Recommend in Your Ezine
Draw from these top-notch, hand-selected titles for recommended reading lists in your ezines. The list includes all the best books for coaching clients from the last six years. Makes great content for your ezines and saves you the work and time of finding them.
Value: $25
BONUS #10
120+ Motivational Quotes for Your Ezine
Draw from this carefully selected compilation of quotes for some great motivational content in your ezine. Saves you the work and time of finding them.
Value: $25
Let's review all you get with this program!
When you sign up for the Earlybird Ezine Telecamp, you get:
- Articles of your choice from Ready2GoArticles.com (26 or 12)
- Six teleclasses where you'll learn to be an ezine pro
- Six Q&A calls for any question on ezines and newsletter marketing
- Your very own custom-designed ezine template
- All the bonuses described above
If you purchased each of these resources individually, you'd pay between $8,500 and $4,700, depending on the package you choose (EAGLE, OWL or ROBIN).
When you purchase the Earlybird Ezine Telecamp today, you'll pay a fraction of the value of this program. Check it out:
WHAT YOU GET! |
VALUE | EAGLE |
OWL |
ROBIN |
26 Articles |
12 Articles |
Bring your own |
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| Earlybird Ezine Telecamp | $1,997 |  |
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| Six 60-minute live teaching teleseminars, plus 60-minute work period w/ online support & accountability | ||||
| Class notes in PDF file |
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| Audio recordings of each call |
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| Exclusive online group support | ||||
| Six Live Q&A Sessions | $1,800 |  |
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| Your choice of pre-written articles, selected from 400+ articles about personal and professional development | 26 = $1,170 12 = $540 |
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| Custom-designed ezine template | $350 |
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| Ezine Success Toolkit | $195 | |
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| My Ezine Planner | ||||
| Ezine Checklist | ||||
| Email Service Provider Directory | ||||
| Open Rates & Other Metrics, Explained | ||||
| My Ezine Tracker | ||||
| 3 Custom Ezine Training Videos: optimizing & resizing photos, creating your ezine from your template, putting your ezine into an Email Service Provider | $170 | |
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| 120+ Motivational Quotes for Your Ezine | $25 | |
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| 360+ Great Books to Recommend in Your Ezine | $25 | |
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| The Customizable Style Guide for Coaches Who Write, by Linda Dessau | $34 | |
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| "75 Best Newsletter Success Strategies" special report, by Linda Claire Puig | $79 | |
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| Ezine Resource Rolodex | $27 | |
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| LIFETIME 5% Discount on Ready2Go Articles | $100+ | |
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| LIFETIME Earlybird Ezine Telecamp access | $2,500+ | |
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| TOTAL VALUE | $8,472+ | $5,342 | $4,702 | |
| BUY TODAY AND PAY ONLY |
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Frequently Asked Questions (FAQs)
Click on an FAQ to see the answer and again to close it.
Additionally, you can view a summary and an excerpt of every article on the site before you purchase it.
1) Waiting to do your ezines as they come due often means they don’t get done. You get busy with something or other and the ezine waits…and…waits.
2) Also, when you plan your year’s worth of ezines and batch your newsletter tasks, you increase your productivity immensely. There’s an efficient flow of energy that moves you along, as you do like tasks together, all at once. Even if you’re more disciplined than most and send your ezine on a regular schedule, you’re still less productive doing it ezine by ezine than if you do them all at once.
3) Working on your ezines in a group setting, with support and accountability, gives you that extra push to complete rather than put off. Put it this way: it's a lot more fun!
4) Having your ezines out of the way means you’ll have more time to devote to other business-building, money-making endeavors, such as developing info products or using your social media strategy. You’ll be freer and more flexible with your time and, therefore, more prepared to address whatever challenges or opportunities come your way during the year.
Also, my background as a journalist trained me to write with the reader in mind. In this case, that means your clients and prospects, your audience. I’ve been writing specifically for coaching clients and therapy clients for years now, and I know what they want and like.
Just so you know, I frequently hear from our clients, “Wow! Your articles read just like I wrote them!” This sensitivity to you and your clients means you’re assured as close as possible a “fit” with your voice before you begin your modifications. Consider Ready2Go articles as supporting your voice, not replacing it.
So rather than struggle for HOURS to write something, spend 10 minutes with one of these ready-to-go articles. Do that for 26 articles and you’ll have spent a TOTAL of less than 4.5 hours—to do an entire year’s worth of bi-weekly ezine articles!
Also, if you'd like to step up the frequency of your newsletters, Ready2Go Articles can augment what you're already writing. For example, if you've been publishing every other week and want to take your ezine to weekly, Ready2Go Articles can make that an easy addition.
Here's what I commit to:
- I will show you how to do an entire year’s worth of effective bi-weekly (26 issues) or monthly (12 issues) over the course of our six-week program, using the Ready2Go articles you select or writing your own. And I’ll be right there with you while you do them.
- I will teach you everything you need to know to have a successful, delightful ezine.
- I will give you homework after each call—never more than an hour’s worth—to keep you on track. (If you are writing your own articles, you will want to block off more time in order to complete those.)
- I will check on your commitments and work with you through blocks.
- I will answer ALL your questions about newsletters and articles at the weekly live Q&A. We go until there are no more questions.
Those were my commitments. Here's my GUARANTEE:
If after attending and participating in all six Earlybird Ezine Telecamp sessions you are not satisfied for any reason, I will refund you 100% of your payment—and you get to keep all the articles you purchased! Simple as that.
You'll know that the Earlybird Ezine Telecamp and Ready2Go Articles are for you if you:
- Struggle to do your newsletter, slogging it out every issue because you know it’s good for you (like brussel sprouts?).
- Want to increase the frequency of your ezine but don’t have the extra time.
- Are just getting started, and you want to get out of the gate with a great first impression.
- Have given up on newsletters because they're too much work.
- Secretly dread “ezine time” and find dozens of reasons to procrastinate.
- Want to promote your expertise, but don’t want to spend hours at the computer to do it.
- Simply hate to write, but know you need to.
- Know that writing isn’t your strong point, and are relieved to have someone else do it.
- Get jazzed providing great, relevant content to your audience (without having to do all the work).
Get a jump on your ezines so that your business can soar in 2010. Make your selection from the following options:
| EAGLE | OWL | ROBIN |
| Earlybird Ezine Telecamp | Earlybird Ezine Telecamp | Earlybird Ezine Telecamp |
| 26 Ready2Go Articles | 12 Ready2Go Articles | Bring your own articles |
| Classes & bonuses worth $8,472 | Classes & bonuses worth $5,342 | Classes & bonuses worth $4,702 |
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708 Gravenstein Highway North, #268, Sebastopol, CA 95472
Toll-free phone and fax: 866-200-6945